Aspirational Consumer
A luxury apparel and accessories designer wear brand with an ‘artful, understated and modern’ Indian aesthetic. The company designs and manufactures its own products, and its core strengths include in-house product and design capabilities. AMPM's ethic of transitional design is a modern mix of the classic and the contemporary.
AMPM stood out for its exceptional, R&D-driven product quality—on par with global luxury brands—but its consumer-facing presence hadn’t yet caught up, with stores and digital touchpoints that didn’t fully reflect its potential. The founders recognized this gap and, after partnering with us, began a deliberate transformation toward a more luxurious, experiential, and focused brand expression.
Our investment thesis centered on AMPM’s ambition to build an institutional global luxury brand from India—distinct from traditional designer labels that largely cater to ethnic or occasion-wear audiences. AMPM sought to create globally appealing products anchored in process-driven design and a brand identity suited for international expansion. Key factors strengthening the opportunity included a clear rebranding strategy across product, pricing, and distribution; thoughtful market positioning within the aspirational luxury segment; a diversified presence across boutiques, direct-to-consumer channels, and pop-up formats; and a strong team across design, manufacturing, marketing, and finance.
With years of meticulous brand-building behind them, Priyanka and Ankur crafted a label aligned with rising discretionary spending, evolving consumer tastes, and a growing appetite for modern Indian luxury. AMPM is well placed to emerge as a globally relevant brand for everyday luxury and contemporary occasion wear.
