Consumer
Showroom B2B is redefining apparel sourcing through a seamless blend of physical and digital experiences. The platform empowers retailers—from emerging businesses in Tier II and III markets to large national chains—with a smarter, more efficient way to source products.
Driven by an AI-powered supply chain, Showroom B2B simplifies operational complexity, enhances reliability, and enables scalable growth for retailers of all sizes.
The founders, Abhishek and Shubham, who were batchmates at IIM Lucknow, have demonstrated ability in founding, building and exiting their prior venture successfully. At Showroom B2B, Abhishek leads sales and procurement, bringing strong commercial instincts and an ability to drive demand, while Shubham oversees manufacturing, finance, and HR, contributing operational rigor and disciplined execution. Our conversations with various stakeholders further reinforced our conviction in the team, particularly their ability to achieve meaningful cost efficiencies across the apparel value chain. Additionally, the founders have already built a capable second layer of management across key functions, which strengthens the company’s ability to scale sustainably.
Showroom B2B is a full-stack apparel manufacturing platform focused on India’s fast-growing value retail segment. The company operates a hybrid manufacturing model, combining its own facilities with a curated partner manufacturing network, enabling scalable, asset-light production while maintaining control over quality and timelines.
Cactus Partners invested in Showroom B2B driven by strong structural tailwinds in the Indian apparel market. The value retail apparel segment has grown at ~37% CAGR over the past three years, fueled by rising demand for affordable fashion and the rapid expansion of organized value retail across India.
Against this backdrop, Showroom B2B has demonstrated strong growth and a clear, focused business model. The company has prioritized enterprise customers while exiting lower-margin segments such as SMB cataloguing and merchandising.
Key strengths include cost efficiencies through supply chain value engineering, faster design-to-delivery cycles, and an asset-light, partner-led manufacturing model that enables rapid scaling.
We were also impressed by the founders’ strong pedigree and execution capability. Overall, we are backing a high-caliber team operating in a large and expanding market, supported by favourable domestic macro tailwinds.
